Room 1

Chair's welcome ~15mins

FORGET THE NEW NORMAL. WELCOME TO THE WORLD OF #NEVERNORMAL
Josh McBain ~25mins

Centuries-old business models replaced by messenger apps; prosperous careers ended by a line of code; immovable consumer truths and lifestages suddenly looking shaky under the harsh light of the 21st century day… It is time to embrace the end of certainty with new rules of consumer engagement. What new consumer emerges?

BRAND BRITAIN: HOLDING ITS VALUE IN BREXIT TIMES?
Christophe Jouan ~25mins

So many brands play upon their close association with country of origin; a byword, it is hoped, for quality, heritage, security. Beneath the political and business tumult surrounding Brexit, here we ask: how is Brand Britain faring at home and abroad? And what lessons for global brands on every continent?

PROSPECTS FOR THE GLOBAL ECONOMY: WHERE DOES GROWTH LIE?
Barry Clark & Grace Fell ~20mins

The condition of the global economy featuring the key forecasts and narratives for 2018 and beyond  –  and the all-important sector impact.

THE FUTURE OF THE HOME
Simon Gosling & Laura Dennehy ~25mins

The 21st century home: holding new meaning and commercial significance for 21st century dwellers. Is the future of advertising inextricably linked with the home environment?

ENGINEERED EMPATHY
Meaby Quoirin ~25mins

Is the consumer really ready for the next-gen emotionally intelligent brand and all it entails?

CUSTOMER ENGAGEMENT: LOYALTY-BUILDING IN THE #NEVERNORMAL
Christophe Jouan & Giovanni Zenati ~40mins

Countering the threat of bypassed brands, capricious consumers, ruthless competitor activity… with differentiated loyalty-building initiatives that capitalise on both transactional and emotional invitations to engage.

CX: ARE THE DAYS OF THE PASSIVE IMPASSIVE SHOPPER NUMBERED?
Laura Van Eeckhout & Emily Cullen ~30mins

Capturing the attention and imaginations of seen-it-all before, time-pressed, and service-expectant consumers. What new opportunities arise in 2018 and beyond?

THE DIGITAL DOWNLOAD: THE YEAR OF THE AI-SUPERCHARGED CONSUMER?
Jason Greenberg & Daniel Ford ~30mins

Techno-fluency rises; bodies and homes are adorned with next-gen appendage; AI stalks our stores and sites; techno-moderationists grow in number. Assessing the multi-sectoral implications of society’s complex embrace with all things digital.

HOW BRANDS WILL PROSPER IN #NEVERNORMAL TIMES
Meabh Quoirin

Closing panel discussion.

Room 2

THE FUTURE OF VIDEO: LESSONS FROM APAC
Michael Agnew ~40mins

Video will be the most consumed content type by 2020. But just as video is set to dominate, is it also about to be disrupted? What will the impact of new technologies such as AI, VR and AR be? Does the 30 second TV spot really translate to the digital world? And will APAC embrace or buck these global trends?

WHAT'S TRENDING IN TRUMP'S AMERICA?
Nathan Stringer ~30mins

Distilling Trending 2018 for the US market.

UK™ VS USA™ VS CHINA™: THE BATTLE OF THE GLOBAL BRANDS
Sofie Broden & Thom Almeida ~30mins

Further analysis of the relative strength of country of origin product provenance across the world. As anti-globalism has its moment, are global consumers seriously swayed by economic nationalism in the aisles? And what are the sector implications? Presentation followed by audience discussion and Q&A.